When it comes to intellectual property and online brand protection, prevention is crucial. As your brand grows, so does the risk of cyberattacks. Every new domain extension that enters the market (.shop, .tech, .app, .mu, country-code extensions, etc.) creates an opening that cybercriminals or unfair competitors can exploit to impersonate your brand, carry out phishing attacks, and dilute your brand’s value.
Nowadays, the question is no longer whether someone will attempt to impersonate your brand by registering your name under a different extension, but rather when they will do so. To combat this significant, real, and growing threat—which brands face on a daily basis—the Brand Safety Alliance (BSA) has taken brand protection to the next level. GlobalBlock, the leading domain-blocking platform, has now added 61 new extensions to its portfolio, reaching a milestone of 841 protected domains: it now covers more than 60% of all top-level domains (TLDs) worldwide.
Why is this critical for your business? If we focus solely on gTLDs (generic top-level domains), the figure is even more striking: more than 75% of the digital landscape is already covered by GlobalBlock’s protection. This means that no one can register your brand under any of these protected extensions.
Why is this critical for your business? You might ask yourself: “Do I really need to protect my brand across domain extensions I’m not even familiar with, in territories where I have no business activity?” The answer is yes—and here’s why.
Take, for example, the case of .mu (Mauritius), one of the new additions. This extension is being relaunched as an international hub for the music industry. If your brand has any connection to entertainment, music, or lifestyle, .mu will become an attractive commercial target for cybercriminals. Leaving it unoccupied is like leaving the door open for someone else to capitalize on your prestige.
This growth is not an isolated case. Following the large-scale inclusion of major and high-risk TLDs, such as .cn (China) and .de (Germany) in March 2026, GlobalBlock has established itself as the most extensive and efficient defensive barrier for intellectual property professionals.
Don’t wait until the damage is visible. The GlobalBlock advantage The most powerful aspect of this service is its capacity for organic updates. For existing GlobalBlock clients, these 61 new extensions are activated instantly and at no additional cost for the duration of their contract. GlobalBlock clients do not need to manage 841 individual registrations or contend with dozens of different registrars. They have a single point of control that expands as the internet grows—no complications, no manual administration required. Here is a selection of some of the TLDs covered by GlobalBlock.
Don’t wait until the damage is visible When it comes to brand protection, the cost of remediation—such as litigation, forced domain transfers, or reputation repair—is infinitely higher than the cost of prevention. With GlobalBlock already covering the majority of global TLDs and further expansions planned for 2026, now is the time to safeguard your most valuable asset.
Is your brand truly protected worldwide, or only in certain locations? Request information here