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Microsoft: Security and digital consistency under a single domain
Before adopting its Brand TLD, Microsoft managed a large number of subdomains due to its ecosystem of products, services, and internal projects. This fragmentation made technical management difficult and created inconsistencies.
- Problem: A scattered subdomain ecosystem that was hard to manage and lacked brand consistency.
- Solution: The creation of .microsoft, a centralized digital space that allows all its services to be organized under a clear and secure architecture.
- Result: Clean and transparent URLs, such as cloud.microsoft. This strengthens authenticity, increases user trust, and simplifies technical management on a global scale.
With its .microsoft TLD, the company gains full control and visibility over its digital assets, eliminating risks from external domains and reinforcing its identity at every touchpoint.
Seat: Digital consistency for its network of dealerships and distributors
SEAT faced a particularly complex challenge: a network of dealerships, workshops, and distributors with independent websites that were difficult to identify as official and did not always follow brand guidelines.
- Problem: Scattered URLs affecting consistency and potentially undermining user trust.
- Solution: Implementation of the Brand TLD .seat, allowing the unification of websites for workshops, distributors, and official dealerships under its Brand TLD, thereby increasing user trust and simplifying organizational management for the brand.
- Result: Over 650 microsites in Spain (25% of its global network), all following a unified visual and technical standard, reinforcing customer trust with URLs that certify authenticity.
For a large network of distributors or partners, a Brand TLD becomes an organizational backbone and a guarantee of comprehensive control.
Google: Innovation, centralization, and global consistency
Google is one of the most emblematic cases of Brand TLD usage. Similar to Microsoft, the company faced digital fragmentation, with multiple subdomains and initiatives hosted under different architectures.
- Problem: Lack of coherence in digital identity due to the multiplicity of domains and subdomains (mainly caused by its products or services).
- Solution: Creation of .google as a central domain for campaigns, products, services, and corporate sites.
- Result: Over 100 active sites, with short, clear, and easy-to-remember URLs, such as about.google or blog.google, enhancing user experience and enabling flawless technical and identity management.
The Brand TLD serves as a technological foundation for innovations and new products, while also strengthening the brand’s global presence.
Canon: Trust and brand consistency
Canon was also dealing with a fragmented online ecosystem, making it difficult for users to identify official and trustworthy sites.
- Problem: Distributed subdomains and a lack of a consolidated structure to ensure authenticity and brand consistency.
- Solution: Adoption of the Brand TLD .canon, centralizing corporate sites, product pages, marketing campaigns, and authorized resellers.
- Result: Unified URLs aligned with the brand’s global identity, along with significant improvements in security, technical control, and user trust. One successful implementation case is the consolidation of product manuals under the .canon TLD, where users can configure their devices safely and securely.
Standardization under the .canon Brand TLD transforms its digital presence into a secure, recognizable, and highly controlled environment.
CERN: A unified, secure, and trustworthy portal
The CERN (European Organization for Nuclear Research), one of the world’s leading scientific centers, decided to apply for its Brand TLD to unify all the studies conducted by its scientists, aiming to promote them in a more recognizable and authentic way on the internet.
- Problem: Scattered websites and lack of a single portal for scientific resources and official communications.
- Solution: Creation of the Brand TLD .cern to consolidate all its digital infrastructure, allowing only affiliated members to publish content under this TLD.
- Result: Clear and trustworthy URLs, use of the TLD for its corporate website and all its resources, enhancing authenticity and security, and providing a more organized environment for international scientific collaboration.
The Brand TLD becomes a key tool for preserving the organization’s integrity and credibility.
The future of corporate domains
It’s true that a Brand TLD isn’t for everyone; it’s specifically aimed at well-known companies with a strong digital presence. Many of these companies reserve the use of their TLD exclusively for internal purposes, while maintaining generic TLDs for sharing information externally.
What this means is that a Brand TLD is not only used to unify the brand with authorized partners or distributors, but it also forms the solid foundation of the digital presence for most widely recognized brands. It is increasingly being seen as the future of corporate domains, as it represents a profound shift in how brands can manage their digital identity:
- Strengthen brand consistency across the entire online presence.
- Increase trust and security for users and customers.
- Allow full control over digital assets.
- Facilitate innovation and expansion of products and services.
At Ubilibet, we work to help brands move toward this future safely and easily. Brand TLDs don’t just represent protection—they represent a new way of understanding corporate presence on the Internet.
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